Two Pakistani marketing experts, Syed Muhammad Raza and Kashif M. Sethi, as of late had the chance to go to a showcasing course via web-based networking media at Harvard University, USA.
Amid their time there, they increased a few experiences via web-based networking media showcasing which they were eager to share.
Raza, who is additionally Senior Brand Manager of Seasons Canola, has had the dispatches of Seasons Corn Oil and Seasons Rice Bran Oil in his rundown of accomplishments. As per him, “Computerized advertising is about understanding the customer and their web-based social networking systems”.
Talking amid an itemized talk with, he additionally clarified his learnings from the advertising course, expressing that battles ought not exclusively be focused on the vital conveyance of the brand message, rather they ought to be substantially more than that.
“The objective is to get the advertisers to concentrate less on “how” a crusade is conveyed, or the conveyance apparatuses,” said Raza. He additionally included, “They ought to be more about “their identity” attempting to reach and nature where they live.”
This wander from the accomplished Brand Manager demonstrates that the Pakistani advertising mammoths need to investigate the central move in both the market and promoting. Ideally, this move will urge other significant brands to likewise take after and investigate comparative open doors in like manner.