Boeing Business Jets (BBJ) announced it is offering a series approach called BBJ Select to complement the custom one-off cabins it designs for its customers' private jets. The new program applies only to modifications of the Boeing 737-7 series.
BBJ President Joe Benson made the announcement at NBAA BACE, the annual business aviation conference in Las Vegas. “This allows us to offer jets at very attractive fixed prices,” he said.
Robb Report Details
Pre-designed cabin layouts for the 737-7 also save customers time, Benson said, as designing and building a bespoke interior can take years from initial design to completion. he added.
BBJ is betting that the faster completion trajectory of the new 737-7, which can fly nonstop for more than 15 hours, will attract executives and wealthy individuals. The Select program saves time by eliminating the cost of “his one-time engineering and related work to install a clean-sheet cabin design.”
Customers first select modules with common layouts ranging from guest rooms and private offices to family rooms and VIP guest seating configurations.
Then choose from 144 modular cabin combinations in three different color palettes. BBJ typically categorizes these into the categories of “individuals, businesses, and heads of state.” The various layouts and features were designed by Aloft AeroArchitects and Greenpoint Technologies.
Competitor Airbus Corporate Jets (ACJ) has been running a similar program on its ACJ220 aircraft for two years. We offer multiple interior options through Comlux, an airline headquartered in Switzerland with a large completion center in Indianapolis, Indiana.
Comlux has ordered the first 12 ACJ220s from Airbus and plans to sell them and customize cabins for customers. The first interior of Dubai's Five Hotel was recently completed. Comlux announced in a statement at NBAA BACE that it has sold two more ACJ220s to new customers.
The ACJ220 offers hundreds of interior designs across three common configurations, which the company says can be mixed and matched. The first of his ACJ220s, offered on his hourly charters to clients at five hotels, had a spacious, relaxed interior and special lighting reminiscent of a nightclub. It was airlifted from Indianapolis for delivery to Dubai last June.
BBJ says there are no firm orders yet, but the first modified 737-7 could enter service by 2026.
Best of Rob Report
Sign up for the Robb Report newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Click here to read the full article.
