“At eBay, we are focused on providing solutions for brands while curating an advanced marketplace for buyers and sellers,” said Charis Marquez, Global GM of Fashion at eBay.
“Reducing friction and removing barriers for brands and consumers to participate in recommerce is critical to fostering a lasting fashion market. It helps keep things off the ground and at the same time provides a very easy way for consumers to give their items a second life.”
When a user scans the QR code on a product's smart label, a “Resell on eBay” button appears in the digital brand experience.
“This new 'Resell on eBay' feature was a natural next step in Certilogo's innovation and product evolution,” said Michele Casucci, CEO and Founder of Certilogo.
“With 540 million products already connected with our secure digital identities, our mission is to help brands create experiences that blend the physical and digital worlds. It’s about empowerment.”
“Being able to resell products safely and easily makes circular shopping experiences more accessible to everyone.”
“Finding solutions that help our customers make more circular choices and keep our products out of landfills is of paramount importance to us,” Save the Duck CEO and Founder said Nicolas Vargi.
“Being the first brand to use this new eBay and Certilogo technology reinforces our commitment to maximum transparency to our community.”
