Private label pet food assortments from PriceSmart.
In addition to providing a high-quality product with better ingredients, pet food packaging design emphasizes the type of protein and other fresh ingredients it contains. Different colors are used to tell shoppers the difference between each item, based on the pet's age and whether the product caters to specific dietary needs.
product development process Related Wholesale Grocery Store (AWG) mirrors that of the retailer, with one important difference. While monitoring trends is a key component of this effort, the company is focused on meeting the needs of his 1,100 retail store owners and the people who shop at his 3,400 stores.
Emily Detweiler, executive director of AWG Brands, said: “We are looking at how we can leverage insights into what is happening in this category to identify the right product mix for retailers and their end consumers. I'm always thinking about it.”
Over the past year, AWG has developed a range of new private label products in a variety of categories, including oral care, yogurt, cereals and, most recently, paper products. As new store brand products are added to the development pipeline, strong relationships with product suppliers are essential to AWG's continued efforts.
Detwiler said the company works with domestic and international suppliers to find suitable manufacturing sources and remains flexible in its product development process.
“If the product is what we’re looking for, we do some research upfront to identify different suppliers that can make that product,” she said. “We also have suppliers who bring products to us, so we will consider them as well. In any case, we test all our products extensively before launching and we are confident that we are achieving our goals.” We also conduct tests every year to make sure.
