As Kohl's continues to work to improve sales that have slumped in recent years, the Menomonee Falls-based company announced its latest answer is a new layout inside its stores.
The company said on its first-quarter earnings call that the layout changes reflect changing priorities in what its stores offer and how it wants its stores to be seen.
Here's what we know about the new look layout before the changes take place:
New Kohl's layout puts household items at the front of the store.
Kohl's said it plans to move household goods and gifts to the front of the store. This is an attempt to maximize sales potential in these areas, which have become increasingly important for the company in recent years.
Americana products are a particular priority, as holidays such as Memorial Day and Independence Day present opportunities for immediate success for Kohl's with a heightened focus on home goods.
Kohl's said it plans to add seasonal merchandise, wall art, patio furniture, camping and outdoor gear, and more space for pet supplies.
more:Kohl's ended 2022 with annual sales down 7%. Here's how the new corporate leader plans to turn things around for his 2023.
Kohl's cashier line will be moved and self-checkout will be added
Kohl's said it would consolidate checkout lanes into one area and include more “impulse items” to make room for new priorities.
In a change similar to many other retailers, Kohl's announced it will install self-checkout kiosks in 250 stores.
Layout changes are the latest attempt to stop downsizing at Kohl's
Kohl's said it hopes the youthful look, which features a bright interior, will help attract customers who continue to shop at the store, as well as those who have stopped shopping there in recent years. .
Kohl's plans to open a new store in downtown Milwaukee this fall, and insists there are no plans to significantly downsize at this time.
