KROGER customers share their frustration with the supermarket over store layout changes.
One shopper complained that he couldn't find anything when he went grocery shopping recently.
It's not uncommon for grocery retailers to change the layout of their stores, but in some cases, this can lead to confusion and even customer anger.
In recent days, visitors to various Kroger stores have complained on Twitter that the layout of aisles at nearby stores has changed.
1 customer I have written: “I don’t know what you guys are doing, but I’ve been to three stores recently… and I can’t find anything anymore.
“Every shopper I saw was walking around looking lost, because they were lost,” he claimed. “If it ain't broke, don't fix it.”
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Kroger offered to share the guest's feedback with the company's management and responded, “We apologize for any inconvenience caused by the product layout in our store.”
Another customer too We contacted the brand on Twitter “Whoever was responsible for changing the layout of the Kroger in Hermitage clearly hasn't shopped for groceries in 10 years.
“What idiot leaves drinks on four different islands?”
Now, Kroger has explained the changes.
“Store layouts are based on a variety of factors, including customer trends, feedback, and reports,” the grocer wrote.
US Sun invited Kroger to share more information about the layout changes.
No change required
While some shoppers prefer to keep their favorite items in the same place forever, there are several reasons why Kroger and other supermarkets move items around.
Most importantly, it's part of a sales strategy to get customers to spend more time in-store searching for their favorite products.
Guests are more likely to come across new products while searching and make impulse purchases.
Louise Grimmer, senior lecturer in retail marketing at the University of Tasmania, told the ABC that supermarkets “make sure you're searching all over the store before you can touch all the other products.” I want it to be that way.”
Retailers are also moving essentials like milk to the back of the store, forcing shoppers to walk past other attractive items.
But the layout change isn't the only reason Kroger shoppers are unhappy with the store these days.
In April, rodent droppings were discovered at a Speedway, Indiana, store, forcing the store to close.
And shoppers were furious when the retailer announced it was delaying its promise to only sell cage-free eggs by 2025.
