Sharing content has become a fundamental strategy in today's business and relationship building landscape. It may seem counterintuitive to share your spotlight with others by quoting or referencing it within an article or post, but it's not only essential, it's a smart business development practice. There is also. Here's why:
- It establishes you as a good content citizen. We all understand the importance of avoiding plagiarism, but it's equally important to recognize the source of inspiration behind your ideas. Acknowledging the contributions of others not only upholds ethical standards, but also increases your credibility and trustworthiness in the eyes of your audience.
- It adds value for your audience. Sharing content is more than just presenting your thoughts and words. It's also an opportunity to introduce our audience to other insightful voices. By linking to original work or the profiles of people who inspire you, you can enrich your audience's experience and demonstrate your commitment to providing diverse perspectives and resources.
- This is a strategic move. Leveraging other people's content can be a strategic tactic in your business and relationship-building efforts. Let's say you have a potential client or influencer that you want to get noticed. In that case, you can use that content as a starting point for ideas. By referencing and tagging them in your posts, you not only acknowledge their contributions, but also build meaningful connections. This approach opens the door to collaboration, fosters reciprocity, and expands your network in a truly organic way.
As you prepare to create your next article, blog post, podcast, or presentation, think about your sources of inspiration and how you can best recognize them. Whether it's a direct quote, quotation, social media tag, collaboration invitation, stage or mic sharing, it's not just good practice to give credit where appropriate. Don't forget. It shows your integrity and respect for the collective knowledge within your community.
So, as you embark on your content creation journey, embrace the spirit of collaboration and let your content serve as an indicator of authenticity and generosity in your professional endeavors.
