Clarifion and Cleanomic further diversify Society's revenue mix, with the majority coming from Shopify
“We expect Society Brands' growth to accelerate significantly in 2024, and our recent acquisitions of Clarifion and Cleanomic, just one month after our partnership with Primal Life Organics, are just the beginning,” he said. .
Clarifion is an innovative direct-to-consumer company that provides air ionizers and air purifiers to help consumers breathe easier. The company's products represent the future of air ionization, HEPA filtration, and odor reduction. Featuring quiet ionization technology and eco-friendly product design, the compact size allows it to be installed in any room.
Providing a convenient alternative to everyday single-use plastic household items, Cleanomic offers a range of sustainable products suitable for laundry, cleaning, kitchen and bathroom use. Since its inception, the direct sales company has expanded globally and has more than 100,000 customers who share the brand's mission of sustainable homes. Cleanomic not only offers a single product, but also successfully sells its products in a bundle format, as well as a subscription model that ensures the delivery of related home products every three months.
“We are very excited about our partnership with Society Brands. Their deep expertise and proven success in the consumer products space will help us meet and exceed customer expectations. It will be extremely valuable.”
This acquisition is perfectly aligned with Society Brands' strategy of acquiring companies that primarily sell on Shopify, as well as marketplaces. Society believes it is important to have a healthy channel mix to ensure strong relationships with customers.
“Their team has done a great job of building a great brand, and I would like to thank the amazing people at Clarifion and Cleanomic for partnering with us at Society,” said Sirpilla. “We remain true to identifying and acquiring strong brands that have loyal consumer followings and have built thriving e-commerce revenue bases. These brands are a great fit for our portfolio. Moreover, we are confident that this transaction will enable us to work together as a unified group to take both brands to the next level.”
Since its inception, Society Brands has built a model by founders, for founders, and has achieved significant growth as a technology-enabled e-commerce platform. Society Brands offers a unique business model that allows entrepreneurs to gain meaningful liquidity while leveraging Society Brands' leadership, expertise, best practices, and other resources.
Recently, Society Brands moved its headquarters to the iconic Hall.
About social brand
Society Brands is a technology-enabled consumer products company that primarily acquires e-commerce native brands to sell on its DTC sites and platforms such as Amazon and Walmart. Society Brands is built by founders, for founders, to provide entrepreneurs with meaningful liquidity while giving them the opportunity to continue building their brands and integrating their assets into Society Brands' platform . Learn more about. www.societybrands.com.
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