Worldclass Brands, a global leader in the travel retail/duty free market, has partnered with Suzanne Somers Companies, founded by Suzanne Somers and Alan Hamel.
The partnership will create a retail channel for Suzanne Somers' best-selling health & wellness and beauty products in travel/retail stores around the world. Worldclass Brands provides international distribution to more than 50 major airlines, the cruise industry, and more than 400 individual duty-free stores.
iconic legacy
After his death in 2024, Summers left behind an iconic legacy as an entertainer and entrepreneur. An astute businessman, Summers was one of the first celebrity brands to understand and apply the power of television infomercials and shopping. It started with record sales for ThighMaster, followed by weight loss programs, beauty items, apparel, jewelry, and personal fitness products on the shopping channel.
For more than 30 years, Summers has become one of the greatest success stories in television shopping history. Over the past decade, Somers Companies modernized to direct-to-consumer sales through social media channels. This channel centered around her successful site SuzanneSomers.com, which has over 1,000 products and a loyal customer base.
“Today, interest in Suzanne's products is greater than ever. Her legacy is that millions of women have learned the importance of clean beauty by reading her books and watching her shows. That is,” said Alan Hummel, chairman and CEO of Somers Companies. Suzanne has written 27 of her books, primarily on health and wellness, which have been translated into many languages around the world. Her readers and social followers on her media are all over the world, and our products are in demand in many countries where people want organic. ”
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